Breaking down complicated concepts for the audience or selling appropriate financial products or services is always a challenge. Finance as a subject and service is notorious for being tedious, with never-ending paperwork and long pamphlets overwhelming anybody intrigueda financial product or service. Because the banking and financial industry (BFSI) is so competitive, attracting new clients and keeping them is a significant task.
Even if most financial institutions and banks spend on website development, it is still insufficient. If you’re serious about outperforming the competition, you’ll need to step it up a level where video content can help. Videos are no longer just used to entertain people. Marketers can expect to acquire 66 per cent more quality leads each year with the correct video marketing approach. Compared to a big quantity of information provided through text-based media such as pamphlets or flyers, videos get an edge with the viewers because they are easier to consume.
Let’s see 3 effective video marketing ideas that the financial institutions can leverage to achieve their organisational objectives.
1: Animated Product/ Services Explainer Videos
Animation may be a great way for banks and financial organisations to communicate with their consumers. Animated explainer films may assist individuals in understanding crucial information without exerting additional effort or time. It’s a great approach to emphasise important details, make announcements, clarify banking jargon, and promote new financial goods and services. Banks may provide their customers with a 1-minute explainer film that delivers all they need to know.
Because animations remind us of our childhood years of fun, toons, and games, animation creates great consumer engagement. Animated films elicit pleasant memories and frequently make us grin. The animated film’s lovely characters, beautiful settings, and innovative realms breathe new life into the financial business and help institutions set themselves apart from the crowd. It enables businesses to communicate information uniquely, encouraging individuals to know more about financial products.
There are quite a few online tools, such as video maker, that enable even someone with zero experience in video editing to create professional-looking explainer videos. An overwhelming majority of your audience may watch the videos on their mobile devices. So, don’t forget to check the video’s format and resolution to get a sense of how it looks and feels. Mobileobile and tablet optimisation is critical for marketers in every industry.
2: Promotional Videos
Promo films may provide potential customers with a bird’s eye perspective on what your finance firm offers. Promo films may also be used to raise brand recognition among individuals who are at the top of your marketing funnel.
Promo videos are effective because they leave a lasting impact on the viewer. They’re also wonderful for boosting web traffic and may be used to peak visitors’ curiosity at key spots on your landing page. Promotional films compress a great deal of info into palatable bits. Nothing beats marketing videos when you’re offering a new product.
Your videos are up against many other videos, so unless there’s something special about them, the target audience will probably just scroll past them. A hook at the start of your clip can help with this. Your video’s initial five seconds are crucial. To spark the audience’s attention, you might begin with an amusing fact or a question. Once you’ve piqued their interest, they’re more likely to stick with the film to the finish.
Any video marketing strategy will inevitably centre on values, brand trust, and customer engagement. It is necessary to consider what should and should not be said and what adds value other than explicit marketing of products and services. Values may sometimes assist you in making a statement or supporting a cause, which might be beneficial. Sharing brand values is always tied to storytelling, whether you’re making movies about success stories, sharing unrelated material, or sharing user-generated content.
3: Customer Testimonial Videos
Every firm benefits greatly from testimonials. Because word-of-mouth marketing is still one of the most successful strategies to influence prospects, they impact other customers’ decisions. 72% of customers believe that good testimonials increase their trust in a company since other customers’ approval is important.
However, there’s a catch: typical text-heavy testimonials are outdated and uninteresting. The modern buyer needs something that can be consumed quickly. As a result, client testimonial videos are another fabulous marketing tool in the arsenal of financial companies. When someone speaks directly to a camera lens, the connection becomes significantly stronger. The expressions also appear to be more genuine. When you compare this to a long-written testimony with a human touch and easily falsified, it’s easy to see why customer testimonial films are so popular.
You can use a video maker to edit the extensive footage of your customer testimonials. You can pick and choose the order in which you want each customer to appear. You can also include a mixture of super positive and mediocre testimonials to make it look like you have considered the opinions of all your customers and not just those who have said positive things.
Conclusion
Although video marketing looks time-consuming, the returns are well worth the effort. You’ll need a nicely planned video marketing campaign to make the best films for your financial institution.
Just an additional tip towards the end, a clip with too many message objectives will undoubtedly disappoint your viewers. You can wind up causing them to stop viewing your video and watch something else. It’s preferable to make the video simple so that the viewer does not become confused.
You may increase lead generation and income for your companyusing videos in your advertising strategies. Videos pique visitors’ curiosity and build credibility and brand recognition. If you’re serious about growing conversions and getting more clients, use these video marketing ideas to flourish.